I stumbled upon this term recently while I was asked to evaluate a questionnaire for hiring SEO Candidates for one of my friends. My first reaction was who the hell uses that term today? So I did a bit of research to find out more about Search Engine Saturation.
Apparently, whoever coined this term and the definition is a big dufus, or no one around has a proper idea what that concept is. I suspect some moron just came up with that terminology so that he can make a mumbo jumbo tool out of it and fool more SEO fools out there. Basically ’search engine saturation is a metric that gives you an idea how many pages of your website are indexed on a?particular?search engine.
So, If I say your Search engine saturation on Google is 208 that would mean 208 pages of your site are indexed by Google. You can see this by typing ’site:yourdomainname’ in the google search box. Similarly we can have Search Engine Saturation for Bing, Yahoo, Ask etc.
Why can’t one simply say number of pages indexed? Search Engine Saturation is a confusing concept in this situation. Can any one see what does Saturation signify here when we are measuring a number that could be anything. Only in one instance did I see the usage of % to convey this metric.
It actually makes more sense when you say my Google Search Engine Saturation is 80%. Which would mean 80 percentage of my pages have been included on Google’s index. So 100% saturation would mean all your pages are indexed. I am not a huge fan of using industry cliche in my SEO reports, so I will resist all urges of using this term to further confuse my would be clients. I would prefer saying :
rather than saying:
Bottom line of this write up -Keep it Simple, silly.
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