How is Social Media going to influence SERPs in 2011?

Many of my students and clients ask me – is it ture that that the search results we see are biased by our Social Networks? I don’t prefer answering without substantial proof to back any of my claims. So I did some research on it to find to what extent is Social Media influencing our search results on Google, Bing etc.

Believe it or not, but yes

Your Social Network influences your Search Results

Now you might ask – To what extent and when?

Now that is a tough nut to crack on my part. I will cite some numbers as proposed by big wigs in SEO arena. SEOMOZ recently announced that social media statistics influence upto 6% of search results today.  You want it or not the search-scape is changing to include user opinion and its time we start preparing our surfboards, the big wave is almost visible now.

How will it exactly affect my Search Results?

As I mentioned before it will take in public opinion apart from links.  Hyperlinks had been the ruling factor in determining authority till date and that is now going to change. Major players will be Twitter, Facebook, Yelp, Four Square, LinkedIn etc.

 

Number of followers you have on twitter, no of likes your facebook page has got, your LinkedIn connection, number of reviews you have received on yelp, the frequency and bulk of people checking in at your place on foursquare will be the new factors that determine your authority on the world wide web.  Do not even imagine for an instant that creating fake followers or fans or reviews could help you rule the SERPS. The algorithms will be able to weed out or penalize spammers by measuring the followed – follower interactions and other factors profile authority of the followers and reviewers.

 

Cases of Search influence based on our social network.

I am searching for Pizza Home Delivery on Google.


Right now I see Pizza Hut on top followed by Dominos.  In future we could see something like this.

Dominos has 1,000,000 followers on twitter and Pizza Hut has only 450,000 and both of them are verified twitter profiles. I also have a twitter profile and I follow both. So since public opinion goes with Dominos I could well see dominos as my top result. Lest assume that both of them have got almost similar link trust.

 

Again let us imagine I am twitter user but I do not follow either of Pizza Hut or Dominos but my friends are. Suppose 200 of my friends ( twitter followers or facebook or myspace friends) like Pizza Hut while only 50 like Dominos. So I might be seeing Pizza Hut as my top result.

 

I am not a social media user at all and I am not even signed in to my google search. So what do I get? I should be getting an aggregate of all authority and link factors. That is a weighted mean of backlinks, follower counts, reviews, facebook likes etc.

 

Your GEO location as usual will also magnify the Influence of Social media. If Pizza Hut has more followers/likes/reviews from Delhi based users then no doubt Google/Bing will be recommending that to me too.

 

That might all sound very intricate now but we are all heading towards it. The faster we master the art (science or whatever) using social media for our SERP advantage the better it will be for our SEO business. I cannot give you an exact date or period as to when this gets big. But you can take my word and my references and trust the fact that the new war has already begun. You don’t have a choice to join it or not to join it. Your only question is when you should start preparing. If you ask me I say – NOW.

 

Many of my students and clients ask me – is it ture that that the search results we see are biased by our Social Networks? I don’t prefer answering without substantial proof to back any of my claims. So I did some research on it to find to what extent is Social Media influencing our search results on Google, Bing etc.

Believe it or not, but yes

 

Your Social Network influences your Search Results

 

Now you might ask – To what extent and when?
Now that is a tough nut to crack on my part. I will cite some numbers as proposed by big wigs in SEO arena. SEOMOZ recently announced that social media statistics influence upto 10% of search results today.You want it or not the search-scape is changing to include user opinion and its time we start preparing our surfboards, the big wave is almost visible now.

How will it exactly affect my Search Results?


As I mentioned before it will take in public opinion apart from links.

 

Hyperlinks had been the ruling factor in determining authority till date and that is now going to change. Major players will be Twitter, Facebook, Yelp, Four Square, LinkedIn etc.

 

Number of followers you have on twitter, no of likes your facebook page has got, your LinkedIn connection, number of reviews you have received on yelp, the frequency and bulk of people checking in at your place on foursquare will be the new factors that determine your authority on the world wide web. Do not even imagine for an instant that creating fake followers or fans or reviews could help you rule the SERPS. The algorithms will be able to weed out or penalize spammers by measuring the followed – follower interactions and other factors profile authority of the followers and reviewers.

Now here are some cases of Search influence based on our social network.

I am searching for Pizza Home Delivery on Google.


Right now I see Pizza Hut on top followed by Dominos.In future we could see something like this.

 

Dominos has 1,000,000 followers on twitter and Pizza Hut has only 450,000 and both of them are verified twitter profiles. I also have a twitter profile and I follow both. So since public opinion goes with Dominos I could well see dominos as my top result. Lest assume that both of them have got almost similar link trust.

 

Again let us imagine I am twitter user but I do not follow either of Pizza Hut or Dominos but my friends are. Suppose 200 of my friends ( twitter followers or facebook or myspace friends) like Pizza Hut while only 50 like Dominos. So I might be seeing Pizza Hut as my top result.

 

I am not a social media user at all and I am not even signed in to my google search. So what do I get? I should be getting an aggregate of all authority and link factors. That is a weighted mean of backlinks, follower counts, reviews, facebook likes etc.

 

Your GEO location as usual will also magnify the Influence of Social media. If Pizza Hut has more followers/likes/reviews from Delhi based users then no doubt Google/Bing will be recommending that to me too.

 

That might all sound very intricate now but we are all heading towards it. The faster we master the art (science or whatever) using social media for our SERP advantage the better it will be for our SEO business. I cannot give you an exact date or period as to when this gets big. But you can take my word and my references and trust the fact that the new war has already begun. You don’t have a choice to join it or not to join it. Your only question is when you should start preparing. If you ask me I say – NOW. 

 

Open & supporting all companies during COVID-19. New Delhi Seo is always here when you need it.  
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